Arc Broward Debuts Updated Brand Identity in Celebration of 60 Years of Service to the South Florida Community

Mad Studios
April 27, 2017

Arc Broward is proud to unveil their newly updated visual identity and accompanying tagline: Changing Perspectives. Changing Lives. The new brand mark features the signature arc turned upside down to reflect not only a smile, but an allusion to their goal of changing the community’s perception of children, adults, and seniors living with disabilities.

CEO Dennis Haas explains, “A major catalyst to Arc Broward’s visual identity update is the celebration of our 60th anniversary. For 60 years, we have been a leading human services organization changing how people with developmental disabilities are embraced and included, helping them reach their fullest potential and enriching their lives in immeasurable ways.”

Amidst the debut of Arc Broward's new logo, the organization has concurrently achieved considerable milestones including their expansion into the trendy Flagler Village neighborhood with their ArcWorks WorkBar. WorkBar will exist as an eastern outpost that will allow the organization to serve an even greater audience throughout Broward County with services that include financial literacy training, business skills, and job placement assistance.

Haas goes on to say, “We recognize that compassion and our desire to do better needs to be displayed not only through our actions within the organization, but also visually through our corporate identity throughout the community. The new logo and brand celebrates where we have been, where we are today, and where we are heading over the next 60 years.”

In addition to updated marks, Arc Broward has also renamed their internal divisions and social enterprises:

Arc Culinary Great Food. Great Cause. 
Arc Tech Asset Recovery Solutions.
Arc Works Success Works Here.
Arc Educates Where Learning Continues.

On Thursday, May 4th, Arc Broward will showcase their updated visual identity during one of their signature annual events, Delish, taking place at the Gallery of Amazing Things in Dania Beach, FL. Delish will give student chefs from Arc Culinary the opportunity to work alongside South Florida’s most innovative culinarians in an exciting food and wine dine around presented by PNC Bank.

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Since 1956, Arc Broward has worked hand-in-hand with the community to provide the encouragement and opportunities that create life-challenging outcomes so that people with disabilities and other life challenges can live, work, and play in their communities. Arc Broward operates at nine locations and provides 21 programs throughout Broward County, FL. These include Arc Broward’s mission based enterprises that provide training and employment opportunities for individuals served while generating revenue to help fund services. To learn more or to donate visit www.arcbroward.com or call 954-746-9400.  

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Address: 10250 NW 53rd Street Sunrise, Florida 33351 Phone: (954) 746-9400